Sell your Home the BEtter Way
Sell your Home the BEtter Way
Every client we have is unique, with their own communication style, viewpoint, goals and preferences. We need to know who you are and how to communicate with you in a way that accounts for your individual needs. We need to build trust by being systemized, transparent and forthright with you, so that you can value our expertise to make the best decisions for your sale.
Ideally, you hire us 1-2 months before you need to be listed on market. This gives us time to give you the best advice about home preparation from the very beginning. This includes seeing what the relative price of your home is in the current market. We then look at market activity and where we see the market going by the time you plan to list your home. We then can decide what pre-listing home preparation activities are worth doing based on all of this information. This is not the time to determine the actual list price for your home; this must be done the week you are ready to put your home on the market.
Based on our research from step two, we will determine the ideal home preparation activities for your home. You are always in charge and you will decide what you will do based on time, budget, ability and desire. Depending on which listing package you chose, we offer varying levels of services to help you get your home ready. Even in the strongest of sellers markets, we have found that those who even do a minimal amount to prepare their home for sale (declutter, minor repairs, paint) do exponentially better than those who list their home as-is. We are here to support you in any way we can so that you are confident about your home and your sale!
Beauty sells. Dreams sell. Lifestyle sells. Selling a home successfully means to entice buyers with their eyes and grab their emotions. Your home is a unique, high value product. The best way to get the most money is by enticing buyers with stunning visuals, which include photos and videos of the home & lifestyle your property offers. Anyone can plop a house on realtor.com, but The Village Guru will market a vision of that dream life, which will command the most possible money for your home.
This has often surprised our clients before they hired us, but we do not pick the price of your home, you do. Our job is do the thorough research and comparisons that only a seasoned expert can do, and then present you with concrete data. We will never just say, well the neighbour sold for this amount two months ago so we can add x% to that (RED FLAG!!!) Our work includes doing the research to verify what is and what isn’t a comparable home to yours in terms of lot, size, location and condition. We also need to be able to put that data into context for you based on market conditions. We explain pricing strategies, and the likely outcome of each, given the current market. Our job is to educate and advise, so that you are completely confident in the list price of your home. The right pricing strategy is the #1 factor in getting you the most successful sale.
This is by far the busiest and most chaotic part of the process – and it is why we lean hard on processes and procedures to ensure you get maximum exposure during these critical first few weeks. In this modern age, where all listings can be found online, and most consumers spend 3-7 hrs a day on their phones, its critical to understand that online is the #1 place where you find buyers. The Gulf Coast is special because this area also attracts buyers from around the country and even internationally. Our researched marketing plan will be executed to reach the most possible buyers for your home, wherever they may be. During the first days-weeks of your listings, we will be in daily communication with you, to review advertising reach, agent activity, showing, questions, concerns, and to make any adjustments needed.
In a hot sellers market, you might receive offers in days, not weeks. But no matter the market, part of our proven process is to schedule regular communication with you to address any potential issues or worries. If the market is not responding to the price, we need to address this. You don’t hire us to ignore you, you hire us to have the real conversations that will get your home sold. We do not shy away from any topic, as we are here to guide and advise you every step of the way. Our clients have all overwhelmingly stated they appreciated our honesty, expertise and communication throughout. This is the standard of service when you work with The Village Guru.
Your agent’s ability to negotiate is the most valuable yet underrated skill of all. There is so much strategy and psychology behind strong negotiations. We train all of our agents the importance of taking emotions out of the process. How to handle emotional agents on the other end. How to change the pace of negotiations and keep a deal alive. When you need to be good cop and appear to side with the other agent, and when you need to be bad cop and press for our clients’ position. It’s keeping you in the loop so you know the current situation, what are the options for response, the likely outcome, and long term strategy. A good negotiator is handling the psychology and emotions of all parties and coming out the winner. This takes finesse and nuance, not aggression or all-or -nothing threats. The Village Guru puts a top priority on negotiation strategy, skills and psychology because this is how we get you the best offer and sale.
This period of time deserves a lot more attention when choosing who to hire because so much can go wrong after an offer is accepted. We don’t consider our job done until the house is closed and the money is in your account. Our procedures ramp into high gear once again to ensure that other people are doing their job. When you hire The Village Guru, you have access to the Better Homes and Gardens Professionals Network, where we have a collaboration of experts who work well together and will communicate in a timely way to get your home to close. We want to ensure that there is as little stress and worry over your sale as possible.
The Magic of
Never underestimate the critical value of well presented photos and video for your home. Our most popular package includes our stager/designer and she will work with you to make your home look its best. Once we maximize the presentation, attracting home buyers is so much easier.
No matter the size or age, a home that shows well cared for always sells well.
WHITE glove
We want you to know exactly what you will get from us right from day one. When the process is unclear, worry or confusion sets in. Our process is to educate and inform you every step of the way so you can be confident in what services you’re getting and the results you can expect.
This service is ideal for those who have a home that is updated, in good repair and does not need our 2-8 weeks of support to prepare the home before it is listed. You are hiring the Village Guru for our Expert Pricing Guidance, Modern Marketing Plan, Unmatched Negotiation Ability, and to get your home Sold and Closed.
This is our most popular package because it offers the best service in the industry for a fair price. We will work together to develop a thorough pre-listing plan with the goal of maximizing the sale price of your home. We will make recommendations & provide support based on both the current market conditions and your budget.
This service is tailored for premium homes that require a higher level of marketing to a broader audience to ensure we are attracting enough qualified buyers. It is essential that presentation is on point so that potential buyers completely fall in love with the home and the lifestyle your home provides.
Who Is
International Sales Broker, Industry Coach & Speaker, Father & Husband
Over his 14 year career in Real Estate, Jeff has been driven to redefine the industry. From day one, he realized that the old school sales methods weren’t helping anyone achieve the best experience. Clients didn’t want to work with “salesmen” who were gatekeepers to all the information and felt pressured into decisions. Clients wanted experts who would educate, support and advise them towards the best fit for them. The clash between sales methods and good service often created poor communication and frustration on all sides. It was time for better.
Jeff created The Village Guru Canada and later, The Village Guru Florida, and built a sales system founded on integrity and communication. The Village Guru operates on processes, data, analysis, and communication, so that you and your your agent can work together as a team. Your agent is an expert advisor who will enable you to make calm, timely and knowledgable decisions.
With 1000’s of homes sold, and many happy, repeat clients, the results are undeniable. When you hire The Village Guru, you’re not hiring a “sales agent”, you’re hiring a project manager with marketing, communication, systems, negotiation and strategy expertise. See the difference for yourself!
